Discover why you shouldn't skip this essential step for your skin and why you should always combine it with your hydrating cream
Why you can't skip the serum in your beauty routine. Here are the best ones you can find at your pharmacy. A. Bernad.
Serums contain a high concentration of beneficial actives for your skin. When applied after your cleansing routine and before your cream, they become essential cosmetics for a brighter, hydrated, healthy, and youthful complexion. We asked two experts for the best pharmacy serums suitable for all budgets to show off beautiful skin for the new season.
They improve the skin, illuminate it, rejuvenate it... serums, true concentrates of active ingredients, are absorbed more easily and quickly than creams. Just a few drops are enough to reach deeper layers.
They are authentic beauty concentrates, formulated for specific action, with a fluid and light texture. According to Esther Sansi, a pharmacist at Sansi Farma pharmacy, "this ally for your skin must meet four basic rules:
1) it must have a high concentration of active ingredients, 2) its action must be quick, 3) it must be immediately absorbed, and 4) it must deeply repair the skin," explains the expert.
Serums are beauty concentrates, formulated for specific action, with a fluid and light texture and should be applied before your moisturizing cream. A. Bernad.
In addition to their powerful actives, the application method is another crucial aspect of the serum. "With a clean face, apply it to the four key areas of the face: forehead, nose, chin, and cheeks, as well as the neck and décolleté, always spreading it from the inside out. It is advisable to use your fingertips to perform a gentle facial massage, activating circulation to help the actives penetrate and strengthening the facial muscles, providing greater firmness," the experts advise.
Because, as experts assure, the serum alone does not act as a barrier if you do not apply a moisturizing cream
Another benefit is that they allow you to load your skin with actives and prepare it for the subsequent treatment (cream), enhancing the effects and helping the actives to be absorbed quickly and effectively.
According to pharmacist Íñigo Cubillo Pérez de Ayala, creator of the 5punto5 brand, "the importance of using serum in the daily routine is high and should always be used after thoroughly cleansing and toning the skin, always before applying the nourishing cream. Serum is the product that will help us recover the luminosity of the skin the most, as it will incorporate ingredients such as low molecular weight hyaluronic acid and vitamins that will hydrate and repair the skin from the deepest layers," he points out.
WHAT ARE THE BEST PHARMACY SERUMS
UNIQUE WHITE SERUM
It is the first serum with dual use and application (as drops or spray). Designed to improve the appearance and renewal of the skin immediately by treating it day by day, Unique White Serum (70 euros) is suitable for all skin types and is non-greasy. The best part is that it is quickly absorbed and is unisex. It contains ginkgo biloba, which oxygenates, vitamin C, which brightens, hyaluronic acid, which hydrates, and prebiotics with antioxidant effects.
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